The Bible, a Billion Views, & a Billion-Dollar AI Industry

How a Pastor’s Kid Made AI Comedy Viral

Author

Dylan Curious
June 22, 2025

Hey Friends,

This one’s wild. Wes Roth and I recently sat down with a genius creator named PJ Accetturo, for a conversation about how he leveraged AI to create a viral video series that racked up over 10 million views in two days. He might have even cracked the code for building a billion-dollar creative niche.

PJ Accetturo is a longtime commercial director with fifteen years in the industry. Over the last few months, he’s pivoted hard into AI-generated comedy. Think Bible stories reimagined through the lens of Gen Z, TikTok humor, crafted with tools like Google’s VEO 3 and ChatGPT. His videos are hilarious, irreverent, and shockingly well-produced, the kind of stuff that makes you scroll back up and hit replay. But behind the humor is a crystal-clear blueprint that any content creator, marketer, or creative entrepreneur should take seriously.

And here’s the kicker, PJ’s pulling it all off from scratch, often working solo, using bleeding-edge AI models that most people haven’t even tested. Let me break down what I learned from this two-part podcast. You’re going to want to bookmark this one.

Why AI is the New Gold Rush for Content Creators

There’s a short window right now, a narrow digital frontier, where few people are using VEO 3 and similar tools to their full potential. PJ emphasized this moment as a “loaded window” where you can drop a video of something as goofy as Bigfoot and hit millions of views if your hook is strong. He compared it to the Wild West, or the early YouTube days, and he’s not wrong. With nothing but an idea, some smart prompts, and a bit of trial and error, creators are generating cinematic visuals that once required a whole studio crew.

The Secret to Making AI Funny (and Relatable)

PJ’s content hits because it walks the razor’s edge of being irreverent without being offensive, a delicate feat when you’re remixing sacred texts. Raised in the church, PJ brings insider knowledge and deep respect, while also applying a Key & Peele style twist to every scene.

He explained that the formula works like this:

  1. Take a well-known biblical moment.

  2. Insert a Gen Z influencer or TikTok tone.

  3. Use whispery AI voices or exaggerated slang.

  4. Layer on unexpected punchlines that toy with modern memes.

Picture Jesus in the tomb, whispering: “No Wi-Fi. No snacks. Just waiting for God to respawn me.” It’s hilarious and unforgettable.

From Prompt to Post: The Craft Behind the Comedy

PJ doesn’t rely on luck. Every scene is intentional. He crafts prompts for VEO 3 like a screenwriter, then uses ChatGPT to enrich the setup. Sometimes he runs multiple prompts at once to avoid dead time and test variations. He reviews footage like a filmmaker, trimming anything that doesn’t get a laugh, even if it took 5 minutes to render. Every video is tested with a small audience first, usually his wife or a friend. PJ watches their faces. If they laugh, it stays. If not, it gets cut. He even crops the shots to remove captions, refine facial expressions, and tighten the pacing.

When Religious Satire Becomes Cultural Commentary

PJ’s approach doesn’t aim to mock faith, but rather highlight the absurdity and humanity in these ancient tales. Whether it’s Mary saying “There’s no way my parents are buying this” or Joseph bragging about his “Technicolor drip,” the comedy feels rooted in truth, because it is. This is where the cultural power of AI storytelling shows up. It lets creators explore old narratives through new lenses, and people are hungry for that. Even Christian publications can’t decide if PJ’s work is “blasphemy or the funniest thing we’ve seen all week”.

So What’s Next?

PJ is already building a 25-minute AI-generated TV show. That’s right. Full episodes. And it’s coming fast. But here’s the message for you: This is a repeatable strategy that rewards boldness, experimentation, and a willingness to run toward the weird. If you’ve ever wanted to jump into content but felt blocked by production costs or lack of skills, this is your moment. AI has lowered the barrier. The only thing left is your creativity. Until next time.

Dylan Curious and PJ Accetturo

Warmly,
Dylan Curious

Links to the Two-Part Podcast: